July 2008
6 posts
Conjoint & Discrete Choice →
Tom Anderson posts that he has read somewhere that only 300 or so Conjoint Analysis studies are done in the US each year. Can that possibly be true? (have I done 1% of all such studies in America???) I see lots of job postings for market research and consumer insight positions that all claim to require experience with conducting conjoint analysis studies—are these just buzzwords? I find such...
Do Vegetarians Live Longer?
The study referenced here would suggest that this is the case:
Benefits Of Vegetarianism: Vegetarians Live Longer - Green on The Huffington Post
One of the weak points of this study, however, was the response to the argument that persons who participate in a vegetarian lifestyle are simply more health conscious in general—again, the correlation-is-not-causation argument. What would have...
Seth Godin on Great Graphs: A Very Light Purple... →
Jorge Camoes takes Seth Godin to task for dissing bar charts. I couldn’t agree more. It is a poor potter who blames the clay!
Man does not live by web metrics alone.
I am fortunate to know and interact with lots of people in the podcasting space, and rely on them frequently to stay on top of what I believe is a potentially lucrative and effective ad/sponsorship medium (as well as a source for some of my favorite content). In return, they often pick my brain on research matters. Some have responded to my suggestion that they do some primary research by telling...
NBC to use Olympics to measure media consumption... →
Kudos to NBC for funding this, which will be a very significant dataset when it is done. I am not sure if they will ever get to a “superstring theory” of media consumption that encompasses all potential media, but you have to hand it to them for trying, and I for one hope they pull it off. I saw Alan Wurtzel talk about this at this year’s Advertising Research Foundation annual...
SURVEY FINDS GENITAL HERPES IS COMMON AMONG NEW... →
What is most shocking to me about this (very solid) study is not that 26% of New Yorkers have genital herpes, but that the New York data is compared to the “lower” rate of only 19% nationally. One in five Americans has genital herpes?
The next time you go out for drinks with four of your friends, ask them—if they all say no, it must be you!