16 May
Using Twitter for Market Research?
Yesterday’s BusinessWeek article on Twitter included this little gem: “Businesses such as H&R Block (HRB) and Zappos are now using Twitter to respond to customer queries. Market researchers look to it to scope out minute-by-minute trends. Media groups are focusing on Twitterers as first-to-the-scene reporters.”
Helpfully, there was no link to give us an example of how market researchers use Twitter as a trend monitor. ‘Cause I don’t think Twitter is useable in that regard. I’d love to see a reputable market researcher claim that Twitter is a usable source for qualitative research—anyone wanna take me up on that?
