7 Jul
NBC to use Olympics to measure media consumption across channels
Kudos to NBC for funding this, which will be a very significant dataset when it is done. I am not sure if they will ever get to a “superstring theory” of media consumption that encompasses all potential media, but you have to hand it to them for trying, and I for one hope they pull it off. I saw Alan Wurtzel talk about this at this year’s Advertising Research Foundation annual conference, and I am convinced that if anyone can do it, he can. I look forward to the results.
