23 Jul
Tom Anderson posts that he has read somewhere that only 300 or so Conjoint Analysis studies are done in the US each year. Can that possibly be true? (have I done 1% of all such studies in America???) I see lots of job postings for market research and consumer insight positions that all claim to require experience with conducting conjoint analysis studies—are these just buzzwords? I find such studies remarkably helpful, but only in certain precise circumstances, I guess. Still—300 seems shockingly low to me!
