25 Sep
Technorati: State of the Blogosphere 2008 Methodology
It is important for everyone who is throwing around these new Technorati numbers to understand the methodology they employed. I have no issue with the data, nor with the manner it was collected. The only thing to be aware of here is, as usual, how the data is reported.
I am seeing twitter posts and blogs all day about “bloggers do this” and “bloggers make that” but remember—this is not a survey of bloggers. This is a survey of Technorati users. My understanding is that there are about 1.2 million bloggers registered with Technorati. To say that this figure under-represents the number of actual bloggers is a massive understatement. The report itself calls this a sample of “the active blogosphere;” however, a more correct representation would be “Technorati-registered bloggers,” which I assume is just too long for folks to use, and certainly too long for 140 characters!
Again, this is not an indictment of the data, which seems to be properly sampled and reported, but everytime I see someone tweet “Median income for Bloggers is $200!” I kinda cringe a little.
